The Countersign

We check what the powerful put on paper.

Whoop’s terms, not its privacy policy, let it train AI on members’ data

Whoop’s chief executive says the company is building its own foundation models on 50 billion hours of members’ physiological data. We traced Whoop’s legal documents through archived copies: the explicit right to train AI was written into its terms in October 2025, after years of licenses that never mentioned it, and none of the settings Whoop describes is said to switch it off.

Reported and edited by Sam Calder

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What changed in October 2025

Whoop’s terms added the right to train AI on members’ content, and dropped the option to end its license by email.

Is there a way out?

None of the settings Whoop describes is said to keep a member’s data out of training.